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Markup calculator

Set your prices from your costs: apply a markup percentage or a multiplier to a cost and get the selling price, the profit and the resulting margin. You can also enter an existing price to find the markup you are applying.

EUR
%

Result

Fill in the fields to see the result.

Your last inputs are kept in this browser.

Results are provided for information. Check tax rates and legal requirements that apply to you.

How to use it

  1. Choose markup %, multiplier, or “find my markup”.
  2. Enter the cost of the product or service.
  3. Enter the markup, the multiplier or the current selling price.
  4. Read the selling price, profit and the resulting margin on the price.

Examples

25 % markup

Cost 80 with a 25 % markup: price 100, profit 20, margin 20 %.

Multiplier of 2.5

Cost 10 × 2.5 = price 25: markup 150 %, margin 60 %.

Frequently asked questions

What is a markup multiplier?

It is the number you multiply the cost by to get the price. A multiplier of 1.5 equals a 50 % markup; 2 equals 100 %.

Why is my margin lower than my markup?

Markup is calculated on the cost, margin on the price. A 25 % markup always gives a 20 % margin, because the same profit is divided by a larger number.

Should I include VAT?

Apply your markup to costs excluding tax, then add VAT to the resulting price if you sell to consumers.

Profit Margin Calculator

Find your profit and margin from cost and price, or the price you need for a target margin.

Break-Even Calculator

Find how many units and how much revenue you need to cover your fixed and variable costs.

Quote Generator

Prepare a clear quote or estimate for your client, with validity date, taxes and totals, ready as PDF.